We make your strategy real

Looking up at the Brooklyn Bridge's stone tower and suspension cables in New York City.

We help business leaders, investors and operators turn complexity into action and roadblocks into outcomes.

We grow digital businesses.

Tactical execution.
Quick wins.
Proof points.
Momentum.

We design every engagement to create immediate forward progress . These are just a few examples of how we make strategy real.

We help you turn AI experimentation into AI-driven economic value

Our clients are cutting through the clutter to turn AI’s promise into measurable reality

  1. We help you zoom in on the very short list of analyses, common tasks and business differentiators for which AI can generate the greatest cost savings and competitive advantage

  2. We organize qualified AI solution providers and oversee rapid proofs-of-concept, scoring outcomes against your priority KPIs

  3. We lead commercial negotiations so that for every selected AI partner, you’ll get the most out of your AI investments

  4. We align your infrastructure and organization to activate and operate with each new AI partnership so that you can sustain the value they collectively deliver

With Morgan Digital, you’re up and running with AI technologies that drive measurable economic value, and the confidence, command and control to sustain the results.

We help you improve the odds that your next product succeeds in the market

Our clients go to market faster, with less risk and better outcomes

  1. We build you an independent business case and financial model to validate major strategic investments

  2. We reach into the breadth of our network to align your next product or service with a true, unbiased voice of the market

  3. We analyze how your competitors market and sell so that your prospects can clearly see and understand your unique differentiators

  4. We develop a GTM plan and oversee its execution so that your marketing, sales and product management teams are in lock-step as you ramp up market share

  5. We synthesize performance metrics so that you can reinforce what’s working and quickly pivot where its not

With Morgan Digital, you’re more confident launching your next product or service with the foresight and discipline to rise above your competition

We help you drive more leads, faster conversions and a greater share of wallet

Our clients boost sales velocity and create broader customer relationships

  1. We analyze your existing CRM, marketing and sales practices to find quick-win opportunities to drive incremental revenue

  2. We help you pull tactical levers that get your message in front of conversion-ready prospects

  3. We enable you to test results in real time so you can improve conversion rates, reduce waste and accelerate revenue

  4. We arm your account teams to better cross-sell and up-sell to existing clients

  5. We provide you with reporting and insights to keep your sales and account teams aligned and motivated for success

With Morgan Digital, you’re hitting your sales targets with more consistency while broadening the suite of services your customers are buying

“

Lots of consultants understand the theory behind marketing, media and technology. David’s different — he’s lived it. He knows how the pieces fit because he’s built them himself. I can’t think of a more well-qualified advisor to help me grow my business.

— Michael Kalman, MediaCrossing CEO

Everyone can create a strategy. Not everyone can make it real.

In every sector and every business, leadership teams are under pressure to deliver results — to translate ambitious ideas into sustainable performance. Yet many growth plans stall because the organization, technology and talent aren’t aligned to execute.

Especially in marketing, media and advertising, the combination of macroeconomic uncertainty and rapid AI disruption is increasing the distance between companies already putting AI to work vs. those still figuring out where to start. The pace of change creates a level of complexity that is challenging executives from every corner of the ecosystem.

This is where Morgan Digital gives you a competitive advantage …

  • Seeing through an independent lens, with discipline and oversight when launching new products or revenue models

  • Delivering a true, unbiased “voice of the market” to differentiate how you go to market in an already crowded and constantly evolving media ecosystem

  • Developing business cases and financial models to validate major strategic investments or entry into new markets

  • Driving vendor evaluations and partnership development processes to cut through the noise without bias 

  • Resolving misalignment between departments or business functions that get in the way of growth

  • Integrating AI and data to accelerate sales and business development while tapping into a greater share of wallet

  • Overcoming the cold-start problem to drive business or organizational transformation

Morgan Digital Ventures helps business leaders, investors and operators bridge the gap between strategy and results — turning business potential into measurable enterprise value.

Two vintage cars parked in front of a white wall with yellow garage doors, one car on the left appears rusty and weathered, the other on the right is a brownish color with chrome details.

Real Experience. Real Results.

  • Four people holding hands in a handshake or teamwork gesture with a blurred office background.

    Turning Trust into a Sustainable Digital Business

    In the early days of advertising automation, the gap between programmatic’s promise and reality couldn’t have been wider. Fraud, non-transparent buying practices, and the race to the lowest CPMs had eroded established standards of quality, performance and fair value between advertisers and publishers. Through their industry trade association, thirty premium content publishers engaged Morgan Digital Ventures to develop the business case and launch plan for a new kind of marketplace — one that would distinguish premium inventory from the low-quality open web. The result was the creation of TRUSTX in 2016, which grew into a profitable $30 million gross-media business within five years, while delivering top 20% yields for its premium publisher members.

  • Close-up of a television screen displaying test pattern with colorful bars and temperature readings, with focus on the text 'BBC TX-1 1080i/59.94'.

    Unifying the Industry Around a Common Video Standard

    As digital video expanded across platforms, content owners faced a critical challenge: without a universal content identifier, they couldn’t effectively track, monetize, measure or protect the value of their assets. Just prior to launching Morgan Digital Ventures, we mobilized and aligned more than 25 leading media brands, networks, advertisers and agencies to build the business case for a common video identification standard — and to drive adoption across the ecosystem. The effort demonstrated a $2.5 billion market opportunity and led to the ratification of an open-standard video asset ID system that now enables seamless monetization and measurement across owned-and-operated and third-party distribution channels.

  • Multiple computer monitors on a wooden desk with keyboards and mice in a dimly lit office or computer lab.

    Repositioning a Legacy Media Auditor for Digital Market Expansion

    Facing steep declines in legacy print-audit revenue, the general manager of this media auditing firm’s fledgling digital business struggled to find the market fit where its brand and capabilities could create equivalent value. Morgan Digital Ventures leveraged its ad industry executive network to identify the sweet spot between high-tech automation and traditional “Big 4” auditing — a position where the company could truly differentiate. Within two years, the digital business surpassed legacy revenue, became an attractive M&A target, and set the stage for its general manager to become CEO of the newly combined media auditing firm.

  • A person holding sunglasses, with the lenses reflecting trees and greenery.

    Creating Data Transparency to Differentiate Premium Data Value

    At a time when low-quality, cheap audience data was flooding the market, it had become nearly impossible for premium providers to compete on value instead of volume. Leveraging the independence and objectivity of their trade association, Morgan Digital Ventures united more than 25 data and advertising firms to create the industry’s first audience data transparency label. The initiative restored trust, unlocked growth for participating companies, and generated recurring revenue for the association.

  • Wheat

    Separating the Innovative Wheat from the Chaff

    The Advertising Research Foundation brings together the industry’s most respected marketing and media research leaders. With hundreds of next-gen insights and optimization startups competing for attention, ARF members needed a way to surface the innovations most capable of delivering meaningful results. Morgan Digital Ventures built and ran the ARF Innovators A-List, a year-long program that filtered the field and spotlighted high-caliber solutions. The result was a trusted discovery channel for members and a structured path for startups to access nearly $3 billion in innovation budgets across ARF’s 400+ marketing and media organizations.

We are a team built on a foundation of Big-4 management consulting, strengthened by operators, analysts, bankers and marketers who have guided ventures from early-stage to enterprise scale.

While there’s no shortage of former industry leaders offering slices of their past experience, Morgan Digital is different. Our work is grounded in the structured problem-solving, rigor and methodologies developed over decades in consulting, combined with the credibility of having operated and scaled real businesses. We grew up in the media and technology economy as both advisors and operators — a foundation that lets us go deeper than anecdotes and wider than any one company’s perspective.

We know how to immerse ourselves in our clients’ businesses and align opportunity with culture and capability. The result is a consistent track-record turning what’s possible into sustainable outcomes and measurable growth.

A man with light skin, wearing glasses and a purple checkered shirt, smiling against a plain white background.

David is a growth strategist, operator and advisor who helps business leaders, industry organizations and investors turn strategic ideas into measurable performance.

Before launching Morgan Digital Ventures, David spent 25 years with global consultancies including PwC and EY, where he served as the latter firm’s Advertising Sector Leader.

Seeing an unmet need among emerging and mid-market companies — organizations facing Fortune 100–level challenges without Fortune 100–level resources — David founded Morgan Digital Ventures to bridge the gap between aspirational strategy and real-world execution.

In recent years, David has proven that approach as a hands-on operator. He founded and led TRUSTX, a digital advertising marketplace that grew from startup to profitability in four years. He later engineered its acquisition by Symitri, a seed-stage, AI-driven performance marketing company, which he co-founded in 2023. Together, these ventures have redefined how the advertising industry balances trust, privacy and performance, demonstrating David’s ability to turn strategic vision into operational reality.

These three decades of experience in media, marketing and technology now inform how Morgan Digital Ventures helps leaders make strategy real — turning ambition into sustainable, measurable growth.

David Kohl
Founder and Principal

Ready to make your strategy real? Reach out to set up an exploratory conversation.